From xenowiki

Useful links tags
more tags

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There are 4 types of item links and here they are:

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Just a link

<item>Dreadmist Mask</item>
[Dreadmist Mask]

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Icon link

<item img="http://wow.allakhazam.com/images/icons/INV_Helmet_29.png">Dreadmist Mask</item>

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HTML output for the item

<item html="true">Dreadmist Mask</item>

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Icon and HTML output

<item img="http://wow.allakhazam.com/images/icons/INV_Helmet_29.png" html="true">Dreadmist Mask</item>

Note the 'img' attribute of the tag should be the image URL, more work but more fun!